THE SIGNIFICANT CHALLENGES FACED BY EXPORTERS AND IMPORTERS IN THE MARKETING INDUSTRY

AUTHOR – HARI HANKAR. S, PGDM STUDENT AT GIBS BUSINESS SCHOOL, BANGALORE.

BEST CITATION – HARI HANKAR. S, THE SIGNIFICANT CHALLENGES FACED BY EXPORTERS AND IMPORTERS IN THE MARKETING INDUSTRY, ILE MULTIDISCIPLINARY JOURNAL, 4 (1) OF 2025, PG. 221-231, APIS – 3920-0007 | ISSN – 2583-7230.

Abstract

The research paper addresses the significant challenges faced by exporters and importers in the marketing industry, particularly during market entry. The primary aim of this study is to identify and analyze the multifaceted obstacles that businesses encounter when entering international markets, including regulatory compliance, cultural differences, and logistical complexities. A qualitative research methodology was employed, utilizing case studies and interviews with industry experts to gather insights on real-world challenges and strategies for overcoming them. The findings reveal that exporters often struggle with navigating intricate regulatory frameworks, managing supply chain disruptions, and understanding local market dynamics. Keywords – Exporters, Importers, Market Entry Challenges, International Trade, Regulatory Compliance, Cultural Differences, Logistical Issues, Financial Risks. This research highlights the critical need for businesses engaged in international trade to understand and address the myriad challenges they face when entering new markets. By leveraging strategic insights gained from this study, exporters and importers can improve their chances of success in an increasingly competitive global landscape.