THE IMPACT OF AI ON SEO
AUTHOR – MADDIKERA HARSHAVARDHAN REDDY, MASTER’S STUDENT AT GIBS B SCHOOL, BANGALORE
BEST CITATION – MADDIKERA HARSHAVARDHAN REDDY, THE IMPACT OF AI ON SEO, ILE MULTIDISCIPLINARY JOURNAL, 4 (1) OF 2025, PG. 149-159, APIS – 3920-0007 | ISSN – 2583-7230.
This study looks at how artificial intelligence (AI) has a big impact on search engine optimization (SEO). The way that search engines rank information and how companies improve their online presence are both greatly influenced by AI technologies, which are still developing. The primary focus areas include enhanced data analytic capabilities, content development and optimization, AI-driven algorithms, and user experience enhancements. In addition to highlighting the benefits and problems AI presents to the SEO industry, the paper emphasizes how crucial it is for companies to modify their approaches in order to fully utilize these technologies. In a fiercely competitive digital environment, stakeholders can develop well-informed plans to increase exposure and engagement by understanding how AI affects SEO.
Keywords – Artificial Intelligence, SEO, Search Engine Optimization, Digital Marketing, Algorithm Changes, Content Creation, User Experience, Data Analysis, Machine Learning, Natural Language Processing