THE IMPACT OF AI ON SEARCH ENGINE OPTIMIZATION (SEO)

AUTHOR – SUBHASH J S, STUDENT AT GIBS BUSINESS SCHOOL, BANGALORE

BEST CITATION – SUBHASH J S, THE IMPACT OF AI ON SEARCH ENGINE OPTIMIZATION (SEO), ILE MULTIDISCIPLINARY JOURNAL, 4 (1) OF 2025, PG. 104-112, APIS – 3920-0007 | ISSN – 2583-7230.

Abstract

This research paper is about the deep impact of Artificial Intelligence on the changing face of Search Engine Optimization. Using an exhaustive review of the trend seen in the industry, using a thorough data analysis, and using case studies in minute details, we study how AI technologies are changing SEO strategies, helping achieve huge search rankings, and are revolutionizing the very foundation of digital marketing.The study exhaustively explores the multilateral ways in which AI is redesigning SEO practice, including its adoption of NLP for further content optimization, the use of Machine Learning algorithms to analyze patterns of search and predict user behavior, and implementation of predictive analytics to forecast trends in the future and optimize campaigns proactively. Furthermore, we present the current landscape of AI in SEO: from investment trends and adoption rates across industries to the challenges facing businesses in their quest to incorporate AI-powered SEO solutions. Lastly, the paper offers insight into the future direction of AI in SEO: its potential breakthroughs, emerging trends, and ethical considerations that should be met in the process of AI further influencing the digital world.