SALES STRATEGIES IN STARTUPS: DRIVING GROWTH AND CUSTOMER RETENTION

AUTHOR – NITHESH KUMAR S, GIBS BUSINESS SCHOOL BANGALORE

BEST CITATION – NITHESH KUMAR S, SALES STRATEGIES IN STARTUPS: DRIVING GROWTH AND CUSTOMER RETENTION, ILE MULTIDISCIPLINARY JOURNAL, 4 (1) OF 2025, PG. 368-371, APIS – 3920-0007 | ISSN – 2583-7230

ABSTRACT

Effective sales strategies are critical to the growth and sustainability of startups in competitive markets. This paper explores the dynamic approaches startups employ to build customer relationships, enhance retention, and scale their operations. It examines the role of technology, leadership, and innovative practices in sales management while addressing common challenges faced by startups. The findings provide actionable recommendations to optimize sales processes and drive long-term success.