RESEARCH ON HOW DIGITAL MARKETING HELPS START UPS IN TERMS OF COST SAVINGS AND WIDER REACH IN MARKET

AUTHOR – YUKESH DARSAN S, STUDENT AT GIBS B SCHOOL, BANGALORE

BEST CITATION – YUKESH DARSAN S, RESEARCH ON HOW DIGITAL MARKETING HELPS START UPS IN TERMS OF COST SAVINGS AND WIDER REACH IN MARKET, ILE MULTIDISCIPLINARY JOURNAL, 4 (1) OF 2025, PG. 85-90, APIS – 3920-0007 | ISSN – 2583-7230.

ABSTRACT

Digital marketing has become a cornerstone for startups aiming to establish a foothold in competitive markets. This study delves into how digital marketing aids startups by providing significant cost savings and enabling a broader market reach. Traditional marketing methods are often cost-prohibitive for startups, whereas digital marketing offers affordable alternatives like social media marketing, pay-per-click advertising, and email campaigns. These methods not only reduce expenses but also allow for precise targeting and real-time engagement with potential customers.

Startups benefit from the automation and efficiency that digital marketing tools offer, which minimizes the need for extensive manpower and optimizes resource allocation. Additionally, digital marketing provides measurable return on investment (ROI), allowing startups to track campaign performance and adjust strategies to maximize outcomes.

The global reach of digital marketing platforms enables startups to transcend geographical limitations, accessing international markets without the necessity of a physical presence. Targeted marketing techniques ensure that promotional efforts are directed towards the most relevant audience, enhancing the likelihood of conversion and customer retention

KEYWORDS: Digital Marketing, Startups, Cost Savings, Market Reach, Social Media Marketing, Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Content Marketing, Email Marketing, Customer Acquisition, Brand Awareness, Return on Investment (ROI), Online Advertising, Influencer Marketing, Marketing Strategy, Conversion Rates, Global Expansion, Lead Generation, Marketing Analytics and Competitive Advantage