PROTECTION OF INTELLECTUAL PROPERTY RIGHTS IN INTERNATIONAL BUSINESS

AUTHOR – M.LAKSHMIRAJ* & DR.S. MARUTHAVIJAYAN**

* STUDENT AT SCHOOL OF EXCELLENCE IN LAW (TNDALU)

** ASSISTANT PROFESSOR, SOEL, TNDALU

BEST CITATION – M.LAKSHMIRAJ & DR.S. MARUTHAVIJAYAN, PROTECTION OF INTELLECTUAL PROPERTY RIGHTS IN INTERNATIONAL BUSINESS, ILE MULTIDISCIPLINARY JOURNAL, 4 (1) OF 2025, PG. 1048-1053, APIS – 3920-0007 | ISSN – 2583-7230.

Abstract:

         International business refers to the businesses that are carried out across borders of various nations. These business needs to have exclusive ownership and it must be protected by certain rights which are called as the Intellectual Property Rights (IPR). Intellectual property rights are the protective creations which prevents the organizations from unauthorized use or copying. It includes Patents, Copyrights, Trademarks etc. It provides the right to the owner to use, sell, license their creation for specific period. These rights are crucial for the businesses in international trade as they provide legal protection for their products and services. It enables them to safeguard their inventions, designs, brands and other creations. The businesses needs to adopt certain strategies for the protection of Intellectual Property rights. When the businesses fails to protect the IP rights then it can lead to several drawbacks in the business which can harm a company’s financial position and reputation. It leads to a loss in the competitive advantage. There would be a result in the revenue losses and it automatically reduces the profitability of the business. The Intellectual property rights are considered to be crucial and core element in the international business and hence certain strategies needs to be adopted by the business for protection of the business innovations and also preventing from the damage of the reputation.

Keywords:

                  Patents, Copyrights, Trademarks, designs, inventions, brands, creations, International business, innovations, reputation, unauthorized.