IMPACT OF AI AND MACHINE LEARNING ON BUSINESS STRATEGY

AUTHOR – MAANASHA K* & DR.S. MARUTHAVIJAYAN**

* STUDENT AT SCHOOL OF EXCELLENCE IN LAW (TNDALU)

** ASSISTANT PROFESSOR, SOEL, TNDALU

BEST CITATION – MAANASHA K & DR.S. MARUTHAVIJAYAN, IMPACT OF AI AND MACHINE LEARNING ON BUSINESS STRATEGY, ILE MULTIDISCIPLINARY JOURNAL, 4 (1) OF 2025, PG. 1041-1047, APIS – 3920-0007 | ISSN – 2583-7230.

ABSTRACT:

                      Technological advancements lead to the growth of various sectors of the economy. It is very essential for the social and economic growth of the country. The growth of a nation or a country is mostly dependent on the business practices in the society. In this modern world technological innovations leads to a rapid change in the society. Business sector also depends on these technologies for sustaining in the field and also for building their business profile. Artificial Intelligence (AI) and Machine Learning (ML) are the current technological practices which brings numerous changes in the society. In the context of the business these technologies play a crucial role for developing and expanding the businesses. This enables the business to access more contacts in the business system. It can be used for framing the suitable business strategies for the business. Business strategies are the plans which needs to be made for the smooth functioning of the business and to be competitive in the market. In this modernized world most of the businesses are depending on the AI and Machine Learning for making their business strategies as they believe that it is a secure vault for conducting their business activities and operations. It increases the efficiency of business. However there are certain drawbacks and flaws in these technological advancements. These technical practices may also lead to the loss of the business and also it may not be useful for all strategies. There are certain business strategies which cannot be undertaken with the help of AI or Machine Learning. In such cases the business needs to adopt the suitable technologies which would be accurate for the business in conducting all the operations and tackling all the difficulties.

KEYWORDS: Artificial Intelligence (AI), Machine Learning, technological advancements, business strategies, technological innovations, business strategies.