HOW AI WORKS IN ADVERTISING: A RESEARCH PAPER

AUTHOR – HARIHARASUDHAN K R, STUDENT AT GLOBAL INSTITUTE OF BUSINESS STUDIES

BEST CITATION – HARIHARASUDHAN K R, HOW AI WORKS IN ADVERTISING: A RESEARCH PAPER, ILE MULTIDISCIPLINARY JOURNAL, 4 (1) OF 2025, PG. 289-296, APIS – 3920-0007 | ISSN – 2583-7230

ABSTRACT

This research specifically identifies the effect AI has upon advertising natures. As a consequence, there are components to such an assessment founded in balances literature reviews from appropriate histories plus fresh evidence assembled as the outshoot from research as realized for that survey question into the sample involving 100 responders about being surveyed so relating results concerning key realms within that function. This research throws light on the reader about the benefits and merits of AI-based advertising, reminding one of the ethical concerns and complexities involved. The study reveals that AI is transforming the advertisement industry with data-driven decision-making, customized experiences, and efficiency gains leading to improved campaign performance and a better return on investment.

Keywords: AI in Advertising, Machine Learning, Deep Learning, Predictive Analytics, Personalization, Automation, Targeting, Content Creation, Campaign Optimization, Consumer Engagement, Ethical Considerations.