CHINA’S EV GIANT IN INDIA: A STUDY ON BYD’S MARKET INFLUENCE AND GROWTH POTENTIAL

AUTHOR – VIJAY KRISHNA, STUDENT AT SCHOOL OF EXCELLENCE IN LAW, THE TAMIL NADU DR AMBEDKAR LAW UNIVERSITY

BEST CITATION – VIJAY KRISHNA, CHINA’S EV GIANT IN INDIA: A STUDY ON BYD’S MARKET INFLUENCE AND GROWTH POTENTIAL, ILE MULTIDISCIPLINARY JOURNAL, 4 (2) OF 2025, PG. 17-30, APIS – 3920-0007 | ISSN – 2583-7230.

ABSTRACT:

India’s transition to electric mobility has gained critical urgency in the face of worsening environmental conditions, rising fuel imports, and the global shift toward sustainable transportation solutions. Among the various multinational players influencing this dynamic landscape, BYD (Build Your Dreams), a leading Chinese electric vehicle manufacturer, has emerged as a significant catalyst in shaping India’s electric vehicle (EV) trajectory. Founded in 1995, BYD is globally recognized for its vertical integration model that combines electric vehicle production with proprietary battery technology, especially its innovative Blade Battery. In the Indian context, BYD’s presence has not only introduced new benchmarks in quality and innovation but also triggered meaningful shifts in consumer perception, competitive dynamics, and policy discourse.

This research paper examines the multi-dimensional impact of BYD in India’s evolving EV system. The central objective of the study is to evaluate how BYD’s strategies, products, technological innovations, and market behavior have influenced the broader Indian EV ecosystem. India’s EV sector has traditionally been characterized by low-cost, entry-level electric models dominated by domestic manufacturers such as Tata Motors and Mahindra & Mahindra. The introduction of BYD’s premium models, such as the BYD e6 MPV and the Atto 3 SUV, has diversified the segment and expanded consumer expectations. Notably, BYD’s vehicles have introduced Indian consumers to global standards in battery safety, vehicle range, and intelligent driving features. The e6, with its significant success among fleet operators, has already captured substantial market share within the commercial EV segment, while the Atto 3 has found traction among urban upper-middle-class buyers.

The introduction of Blade Battery technology has also advanced the discourse on battery safety and recycling in India. BYD’s commitment to zero-emission vehicles aligns well with India’s target of achieving net-zero emissions by 2070, and its efforts contribute significantly to the short-term goals of electrifying 30% of all vehicles by 2030.

KEYWORDS: India’s EV ecosystem, Technological innovations, BYD’s marketing strategies, market behavior, low-cost entry level electric vehicle brands, BYB e3MPV, Atto, Atto e3.