HOW EMOTIONAL TRIGGERS, TRUST, AND PERCEPTION AFFECT SALES SUCCESS
AUTHOR – RAHUL BHARTI, PGDM STUDENT AT GIBS BUSINESS SCHOOL
BEST CITATION – RAHUL BHARTI, HOW EMOTIONAL TRIGGERS, TRUST, AND PERCEPTION AFFECT SALES SUCCESS, ILE MULTIDISCIPLINARY JOURNAL, 4 (1) OF 2025, PG. 480-496, APIS – 3920-0007 | ISSN – 2583-7230
CHAPTER 1 INTRODUCTION
- . Understanding Emotional Triggers
The concept of emotional triggers is rooted in the idea that emotions significantly influence consumer behavior. Emotional triggers are psychological cues that evoke specific feelings, such as joy, fear, nostalgia, or excitement, which in turn drive purchasing decisions. By identifying and leveraging these triggers, businesses can create deeper connections with consumers and foster brand loyalty. Emotional branding and storytelling are critical strategies for tapping into these triggers and enhancing sales success.