AN APPLICATION OF DATA ANALYSIS TECHNIQUES IN FINANCIAL DECISION MAKING: A STUDY ON STOCKBROKERAGE FIRMS

AUTHOR – TAMILARASAN. M, PGDM STUDENT AT GLOBAL INSTITUTE OF BUSINESS STUDIES (GIBS), BANGALORE

BEST CITATION – TAMILARASAN. M, AN APPLICATION OF DATA ANALYSIS TECHNIQUES IN FINANCIAL DECISION MAKING: A STUDY ON STOCKBROKERAGE FIRMS, ILE MULTIDISCIPLINARY JOURNAL, 4 (1) OF 2025, PG. 443-459, APIS – 3920-0007 | ISSN – 2583-7230

Abstract

This research investigates the challenges faced by exporters and importers during market entry, focusing on the complexities that hinder successful international trade. In an era of globalization, businesses encounter various obstacles, including regulatory compliance, cultural differences, logistical issues, and the need for strategic partnerships. The study employs a mixed-methods approach, utilizing quantitative surveys and qualitative interviews to gather insights from industry professionals. By analyzing the data, the research aims to identify key barriers and propose effective strategies to mitigate these challenges. The findings reveal that a lack of market knowledge and inadequate risk management significantly impede market entry efforts. Additionally, the study highlights the importance of building strong relationships with local partners to enhance operational efficiency and reduce perceived risks. This research contributes to the existing body of knowledge on international trade by offering practical recommendations for exporters and importers seeking to navigate the complexities of entering new markets successfully

Keywords – Market Entry Challenges, International Trade, Regulatory Compliance,              Cultural Differences, Logistical Issues, Strategic Partnerships, Risk Management,               Globalization.