IMPACT OF CAMPAIGNS IN FMCG INDUSTRY

AUTHOR – JUMI DAS, STUDENT AT GIBS BUSINESS SCHOOL

BEST CITATION – JUMI DAS, IMPACT OF CAMPAIGNS IN FMCG INDUSTRY, ILE MULTIDISCIPLINARY JOURNAL, 4 (1) OF 2025, PG. 261-268, APIS – 3920-0007 | ISSN – 2583-7230

ABSTRACT

This paper examines the impact of marketing on the FMCG market, a sector characterized by rapid sales and intense competition. The study explores various strategies, including digital marketing, social media engagement, and corporate partnerships, assessing their effectiveness in enhancing brand awareness, customer engagement, and overall sales growth. Additionally, the paper investigates the relationship between innovation and entrepreneurship by analyzing existing research and business literature. It delves into the role of consumer behavior in shaping competitive advantage and emphasizes the need for businesses to adapt their strategies in response to evolving market conditions. The findings indicate that effective marketing not only fosters consumer trust but also significantly contributes to expanding market share in the FMCG sector. This research serves as a valuable resource for business professionals seeking to refine their marketing approaches and develop sustainable strategies in an ever-changing business landscape..

Keywords: FMCG, campaigns, marketing campaigns, sales growth, integrated marketing strategies, target audience