THE IMPACT OF E-A-T (EXPERTISE, AUTHORITATIVENESS, TRUSTWORTHINESS) ON CONTENT SEO

AUTHOR– BISHAL KUMAR PANDA, STUDENT AT GIBS BUSINESS SCHOOL, BANGALORE

BEST CITATION – BISHAL KUMAR PANDA, THE IMPACT OF E-A-T (EXPERTISE, AUTHORITATIVENESS, TRUSTWORTHINESS) ON CONTENT SEO, ILE MULTIDISCIPLINARY JOURNAL, 4 (1) OF 2025, PG. 122-134, APIS – 3920-0007 | ISSN – 2583-7230.

ABSTRACT

Search Engine Optimization (SEO) is the linchpin of successful online marketing strategies, enabling businesses to gain visibility and authority in an increasingly competitive digital landscape. At the forefront of SEO strategies lies the E-A-T—Expertise, Authoritativeness, and Trustworthiness—introduced by Google through its Search Quality Evaluator Guidelines. These principles serve as the foundation for evaluating content quality, ensuring that users are presented with accurate, reliable, and relevant information.

This research paper explores the multifaceted impact of E-A-T on content SEO, drawing insights from a comprehensive survey conducted among 50 digital marketing professionals across diverse industries. Through a detailed analysis of 10 targeted survey questions, the study quantifies the influence of E-A-T on factors like search rankings, user engagement, and brand credibility.

The findings underscore the indispensable role of E-A-T in driving SEO success, highlighting both the opportunities and challenges faced by marketers. By integrating theoretical perspectives with practical data, this study provides actionable recommendations for optimizing content strategies in alignment with E-A-T principles. It concludes with a discussion on limitations and areas for future research, emphasizing the need for continued exploration in this dynamic field.

Keywords: E-A-T, Expertise, Authoritativeness, Trustworthiness, SEO, Content Marketing, Google Guidelines, Digital Marketing, SERP Rankings, User Engagement